When people make a purchasing decision,they donot care about the price,
they care about the value of the product/service!
How cool it is?
How much do I want it?
How much do i need it?
How often will i use it?
How long will it last?
Is it guaranteed?
Is it the best among the similar products?
[the list goes on...]
It is important to convince consumers that we do have the highest value!
[just in the case that we really do, as CUTCO does!]
Because the price they see is objective and fixed;
but the value can build up without bound!
I care about:
Are you limited by your "price"?
How did you try to build up your own value?
1 Response to Marketing 101-building value
u reli caught the purchasers there. price mayb = value, but sometimes value of an item is way more than itz tagged price. Same idea applies to human. everyone has his/her value, and we build up our value through every single thing we do in our lives. goin to skools, workin, communicate with ppl, those r factors that make us valuable...
Itz reli impressive that u awlays find out the connections between human and business. which dusn't seem like havin any. I feel like goin back to high skool man, ms ho lol
my mom has the same ability too! she can always find my study connected to everything! which drives me nut lol
Something to say?