McDonald's newest "smart" way to target its kids market.In Seminole County,
McDonald's paid for the cost of printing reportcard jackets
for the year 2007-2008,
and it's then allowed to stick
a Happy Meal coupon on the card's cover.
There's even a more innovative way to encourage kids to have Happy Meal:
children who earn all A's and B's, have 2 or fewer absences,
are "honored" to a free Happy Meal.
Now that the children are connecting a good child image
with a reward from McDonald's.
This is certainly a nifty marketing idea.
But
concerning all those health issues.
Is McDonald's putting children's health at risk?
However,
fairly i would say,
McDonald's is targeting at kids who potentially will be
addicted to its food heavily!
On the other hand,
parents, instead of complaing the fast food giant,
should educate their children adequately.
I knew a mother with a 10-years old daugther.
The mother always tells her daugther
Happy Meal can be and only can be her award,
which means they would have McDonald's once a month
or twice at most.
Now with the report card,
logically speaking,
childrend would have and only have Happy Meal
3-4 times a year.
NICE~ ay?
fairly i would say,
McDonald's is targeting at kids who potentially will be
addicted to its food heavily!
On the other hand,
parents, instead of complaing the fast food giant,
should educate their children adequately.
I knew a mother with a 10-years old daugther.
The mother always tells her daugther
Happy Meal can be and only can be her award,
which means they would have McDonald's once a month
or twice at most.
Now with the report card,
logically speaking,
childrend would have and only have Happy Meal
3-4 times a year.
NICE~ ay?
The point is,
we don't fight with each other,
we LISTEN to the children.
If children want Happy Meal,
McDonald's is kindly offering them a free one,
and parents are fiercely againsting children's want.
The result is: they want MORE,
and McDonald's wins.
It is tremendouls important to realize that,
when we open our mind and listen to others,
others listen to us.
when we open our mind and listen to others,
others listen to us.
I care about:
What do you think of McDonald's?
What do you think of how children would think of McDonald's?
Do you always assume how people think
and don't bother to listen to them?
What do you think of McDonald's?
What do you think of how children would think of McDonald's?
Do you always assume how people think
and don't bother to listen to them?
3 Responses to Marketing 101- Ad Platform
MC SUX!!!!!!! I dun like mc...i won't go mc unless i'm seriously starvin to death...
As we all know, Mc makes junk food. however, children wont feel the same because a happy meal would satisfy them easily: nuggets, fries, cheessburgers, coke, juice and fun toys, whatz not good? And Mc is settin up this trap now, more naive children will fall into it!
for ur last question: Do you always assume how people think
and don't bother to listen to them?
thatz common mistakes we all make, ppl always believe in themselves and refuse to listen to others' comments if itz against what they r thinkin. Like last week, I was playin blackjack, this woman got 16, i told her to hit, but she refused to listen to me and she stayed....and the result was...dealer got 20!...what ridiculous was...the next card was 5.....(i know i always make non- educational example.....)
education [supposingly] leads to a better life;
education itself doesn't stand for anything.
i like ur way of thinkin~ everythin is meaningless w/o hvin itz reason to exist.....
Something to say?