Special-
particular good; exceptional;
OUT of the ORDINARY

Different-
unlike; DISTINGUISHABLE in nature, form, or
QUALITY

Don't be SPECIAL, be DIFFERENT

we don't have to stand out to be good
we can be approachable
standing in the crowd
but still distinguishable

EXCELLENCY is influential & can never be alone

I care about:
How do you differentiate yourself from the rest?
How do you apply your uniqueness within your influential area?